Robinson's Jewelers Blog / social media marketing

Discover the latest trends, tips, and insights in the world of fine jewelry with Robinson's Jewelers' official blog. Dive deep into the mesmerizing realm of precious metals and gemstones. Whether you're a jewelry aficionado or seeking styling advice, our curated articles are here to enlighten and inspire.

A jeweler at a workbench with tools and a diamond ring, representing a Get Ready With Me bench session video concept.

Why "GRWM" (Get Ready With Me) Videos Work for Jewelry Bench Sessions (And Why You'll Love Watching Diamonds Get Dirty)

Let's be honest, scrolling through social media feels like watching a highlight reel of...
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A close-up shot of a jewelry maker's hands carefully setting a diamond into a ring, representing the suspenseful process of creating a piece without revealing the final product.

How to Film a "Making Of" Reel That Hides the Final Product Until the End (And Why Your Jewels Deserve the Suspense)

Let’s be honest for a moment. You’ve spent the last 20 minutes scrolling through your f...
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Close up shot of a diamond ring being photographed with a smartphone on a marble surface, showcasing jewelry photography for Instagram

How to Photograph Jewelry for Instagram: A Beginner's Guide (Stop Scrolling, Start Sparkling!)

Let’s be real for a second. You’ve got that stunning new ring or necklace from Robinson...
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A professional flat lay photograph of fine jewelry including rings, necklaces, and bracelets arranged beautifully on a marble surface, showcasing brilliant sparkle and expert styling for Instagram.

How to Photograph Your Jewelry for Instagram Like a Pro: A Complete Guide to Sparkle, Shine & Swoon-Worthy Shots

So, you've fallen head-over-heels for a new piece from our incredible collection at Rob...
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