How Much Did Kim Kardashian Pay for Princess Diana Necklace?
When it comes to iconic vintage jewelry, few pieces capture the imagination quite like those once owned by royalty. In January 2023, reality TV star and fashion icon Kim Kardashian made headlines when she acquired a stunning piece of diamond and amethyst jewelry with a royal pedigree—the famous Attallah Cross necklace once worn by Princess Diana. The purchase, made at a Sotheby's auction in London, sparked widespread fascination among jewelry enthusiasts and royal watchers alike. The necklace, a dazzling blend of deep purple amethyst and sparkling diamonds, had been a favorite of the late Princess of Wales, adding to its allure and historical significance.
Kim Kardashian paid a staggering £163,800 (approximately $197,453) for the Attallah Cross, more than double its pre-auction estimate. This sale not only highlighted the enduring appeal of Princess Diana's personal style but also underscored the growing market for estate and vintage jewelry among celebrities and collectors. The necklace’s unique design, featuring a striking cross pendant set with a large oval amethyst surrounded by brilliant diamonds, makes it a standout piece in any necklace collection.
The Attallah Cross: A Royal Favorite
The Attallah Cross necklace was a beloved accessory of Princess Diana, who often wore it during her public appearances in the 1980s. Designed by Garrard, the same jeweler behind her iconic sapphire engagement ring, the piece features a bold yet elegant design. The central amethyst is framed by shimmering diamonds, creating a contrast that is both regal and modern. This combination of purple gemstones and diamonds has made the necklace a sought-after piece for those who appreciate vintage jewelry with a story.
The Auction: A Celebrity Bidder Steps In
The necklace was part of Sotheby's Royal and Noble collection sale, which featured items once owned by aristocrats and royalty. Kim Kardashian’s winning bid of £163,800 far exceeded expectations, demonstrating the high demand for royal estate jewelry. The sale also highlighted the growing trend of celebrities investing in vintage and antique jewelry, not just for its beauty but for its historical and sentimental value.
Kim Kardashian’s First Public Appearance with the Necklace
In November 2024, Kardashian made her first public appearance wearing the Attallah Cross at the LACMA Art + Film Gala. The necklace, which had not been seen in public since Princess Diana’s death in 1997, was styled with a sleek black gown, allowing the diamond and amethyst pendant to take center stage. The moment was a fitting tribute to Princess Diana’s legacy and a testament to the timeless appeal of royal jewelry.
Why Vintage and Estate Jewelry Remain Popular
The allure of vintage and estate jewelry lies in its uniqueness and history. Pieces like the Attallah Cross often feature craftsmanship and materials that are rare in modern jewelry. For those looking to own a piece of history, estate jewelry offers a connection to the past while remaining stylish and wearable today. Whether it’s a tennis bracelet from the 1920s or a Art Deco ring, these pieces tell a story that new jewelry simply cannot replicate.
How to Style a Statement Necklace Like the Attallah Cross
If you’re inspired by Kim Kardashian’s acquisition and want to incorporate bold necklaces into your wardrobe, consider pairing them with simple, elegant outfits. A solitaire pendant or lariat necklace can elevate a little black dress, while a choker adds drama to a strapless gown. For a more casual look, layer delicate chain necklaces with a birthstone pendant for a personalized touch.
Final Thoughts
Kim Kardashian’s purchase of Princess Diana’s Attallah Cross necklace is a reminder of the enduring power of vintage jewelry. Whether you’re drawn to the history, the craftsmanship, or the sheer beauty of these pieces, there’s no denying their appeal. At Robinson's Jewelers, we celebrate the artistry and legacy of fine jewelry, from diamond studs to emerald-cut rings. Explore our collections to find your own timeless treasure.