Why Millennials Don't Buy Jewelry - And Why They Should! (Spoiler: You're Missing Out!)
Let's face it, millennials get a bad rap for killing everything from Ruby Rings to napkins (seriously, who hurt you?). But when it comes to jewelry, the truth is more nuanced. Sure, avocado toast might be winning the budget wars right now, but that doesn't mean sparkly things are out of the question. In fact, there are some *very* good reasons why millennials should reconsider their stance on jewelry—and we're not just saying that because we have a Diamond Jewelry collection that could make even the most committed minimalist weak in the knees.
First off, let's debunk the myth that millennials don't care about jewelry. They do—they just care *differently*. Sustainability, ethical sourcing, and unique designs matter more than ever. That's why brands like Aresa New York and Roberto Coin are killing it with pieces that are as conscious as they are gorgeous. And let's not forget Lab Diamond Jewelry, which gives you all the bling without the environmental guilt.
The Real Reasons Millennials Aren't Buying Jewelry (Yet)
1. They Think It's Too Expensive: Newsflash—jewelry doesn't have to cost a kidney. Check out our Gifts Under $500 section for proof. Plus, unlike that $8 latte, jewelry *appreciates* in value. Your future self will thank you.
2. They Don't Know Where to Start: If the thought of picking out a Engagement Ring sends you into a stress spiral, we get it. But that's what experts (hi, that's us!) are for. Pro tip: Start with a Tennis Bracelet—it's the LBD of jewelry.
3. They Think Jewelry Is "Too Traditional": Tell that to the Street Jewelry Collection or the Paperclip Jewelry line. Modern jewelry is anything but stuffy.
Why Millennials *Should* Be Buying Jewelry
1. It's an Investment: Unlike crypto (RIP your Dogecoin dreams), fine jewelry holds its value. A Sapphire Pendant today could be your kid's college fund tomorrow.
2. It's Personal: Jewelry tells your story. A Charm Bracelet isn't just cute—it's a wearable scrapbook. And a Initial Ring? That's basically a tattoo you can take off.
3. It's Sustainable: Vintage and lab-grown options mean you can sparkle guilt-free. Our Estate & Vintage Jewelry section is a treasure trove of planet-friendly finds.
Jewelry for Every Millennial Mood
- The Minimalist: Stud Earrings or a Bar Necklace. Less is more, but *better*.
- The Bold Trendsetter: Cocktail Rings or Cuff Bracelets. Go big or go home.
- The Sentimental Soul: Heart Pendants or Toi et Moi Rings. Because feelings are *in*.
So, millennials, it's time to put down the avocado toast (just for a second) and treat yourself to something that lasts longer than brunch. Your future sparkly self will thank you.